We aim to understand and exploit human capabilities in our customers’ applied contexts, and design elegant human centric solutions to interpret, support and influence human behaviour. We also seek to develop new technologies inspired by our research in the human sciences
Humans are highly effective at processing vast quantities of information, particularly related to the local environment. The output of this processing rarely reaches perceptual (conscious) processing centres, yet has a large impact on behaviour. Affective State enables our customers to understand how both conscious and pre- conscious processing of information influences individuals, their interactions with the local environment and their ability to perform routine tasks and make decisions.
Our decision environments comprise both virtual and real domains - at Affective State we understand the factors that influence behaviour in these environments and are able to exploit the unique sensory and processing abilities of humans to optimise the speed and quality of decisions.
Experience in the recording and interpretation of electrical brain activity in demanding environments underpins Affective States’ ability to deliver innovative neuro-inspired solutions.
Affective State has extensive experience in understanding visual performance in a wide range of environments. This includes eye tracking, visual performance assessment, pupillometry and environmental assessments.
Affective State has developed novel visual and tactile interfaces designed to enhance situational awareness in the absence of any additional cognitive burden. Interfaces are designed to exploit the automated sensory processing capabilities that humans employ routinely.
Affective State has developed techniques designed to enable the affective state of an individual to be estimated. These include the use of facial expression recognition technologies, speech component analysis and subjective assessment tools.
Affective State has experience in the analysis of task requirements, the assessment of both novice and expert performance and the design of both the sensory and cognitive components of interfaces.
Affective State has developed techniques to rapidly prototype novel interface concepts. Critical in the assessment of these concepts is the early consideration of objective measures designed to support a rigorous evaluation of efficacy.
Affective State Ltd,
8 St. Cross Road,
Telehone: +44 (0)1962 808090